Benilar
2x annual revenue. AWS privileged partner in 6 months.
At a Glance
- Client
- Benilar, an AWS consulting partner specialising in cloud, data, and AI solutions
- Industry
- Cloud & Data Consulting, Europe
- Package
- Embedded
- Timeline
- 2024–2025 (~18 months)
- Key Result
- 2x annual revenue growth; AWS privileged partner status in 6 months
The Challenge
Benilar had strong AWS consulting expertise but lacked the operational structure to scale. There was no defined product portfolio, no repeatable methodology for identifying data and AI opportunities, and no operational backbone to support consistent delivery. The founding team was stretched thin, with the CEO personally managing all functions.
The company needed to move from a capability-led pitch to a product-led offer, and to do it quickly enough to capitalise on growing demand in the AWS partner ecosystem.
The Approach
Realign joined Benilar in an embedded capacity, taking on senior leadership responsibilities across product, data/AI strategy, and operations.
The first step was reframing the business itself. Rather than selling consulting hours, Benilar needed to position its expertise as a structured, scalable product. Realign led the creation of a defined product portfolio and an AWS partnership-focused go-to-market strategy, aligning branding, marketing, and sales around a clear value proposition.
In parallel, Realign built product operations from the ground up with product lifecycles that ensured products either kept evolving to maintain their performance or retired. A data/AI opportunity framing methodology was developed to help identify and analyse customer use cases through discovery sessions and qualitative research. The team created educational resources to support marketing and sales initiatives, covering cloud migration, data platforms, AI demystification, governance, and regulatory compliance (HIPAA, GDPR, NIS2).
Realign also established a “Data as a Product” methodology, enabling Benilar’s clients to transform data from a cost centre into a revenue generator.
Collaboration was hands-on. Realign led cross-functional teams across sales, delivery, and engineering, and managed project delivery, accounting, and commercial activities until dedicated roles were filled.
The Results
In under 18 months, the engagement delivered measurable impact across revenue, team growth, and partner standing.
- 2x annual revenue: Benilar doubled its annual revenue in 2025 compared to 2024, driven by a sharper product-market fit and a repeatable sales motion
- Team scaled nearly 3x: headcount grew to support demand, with structured onboarding and clear role definitions in place
- AWS privileged partner status in 6 months: a milestone that typically takes significantly longer, accelerated by disciplined go-to-market execution
- Positive trends in conversion, expansion, and retention: reflecting healthier customer relationships and a more compelling offer
- CEO freed from 90% of non-commercial tasks: enabling the founder to focus on strategic relationships and growth
Client Testimonial
“Ro’s ability to master customer domains and think of their data as a product to identify business opportunities is remarkable. As head of product and operations, Ro drove strategic initiatives that transformed our competitive position, allowing us to compete confidently with major, long-established players in our industry in just one year.”
— Bruno Carrier, Founder & CEO, Benilar
What This Means for You
If your consulting or technology business has the expertise but not the operational structure to scale, the answer is rarely “hire more people.” It starts with defining what you actually sell, building the systems to deliver it consistently, and aligning every function around a clear go-to-market motion. That is exactly what an embedded engagement is designed to do.
Disclosure
Realign is an independent advisory practice. No affiliate links, no sponsored content, no tracking pixels. Case studies are published with explicit written client approval. Opinions and recommendations are based on direct experience.